A Visible Distance - Craft, Creativity, and the Business of Design

This design guidebook speaks to students, educators, and seasoned professionals, as it provides tactical strategies & creative support to tackle the complexities of balancing intuition and taste, technical and personal capability, strategic business decisions in design work and the demands of modern brand building.

Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding. These lessons and learnings span the recent decades: from his roots in DIY, punk, and skateboarding in the later 80s, to the advent of the commercialization of the internet in the late 1990s, building and growing a creative agency, to the present disruption of artificial intelligence, automation, and distributed hybrid teams.

A Visible Distance is a testimony to learning new things and embracing fundamental changes in popular culture, tools, technologies, and processes to make your own way in design.