Cover Geometrically Speaking. A tribute to unseen logos

Geometrically Speaking. A tribute to unseen logos

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Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos
Image of Geometrically Speaking. A tribute to unseen logos

Imagine if we could see every logo ever designed. Where have all those sketches, rejected designs and millions of files gone? Are they locked away in giant data centres somewhere on the planet, never to see the light of day again? Could they give us a different perspective on the history of graphic design? There is no doubt that there are masses of preliminary studies in which graphic designers did their best work. We delved into the well-preserved digital archive of the Brussels-based studio visionandfactory and its founder Hugo Puttaert, which spans 30 years, and discovered almost a thousand logo designs. Geometrically speaking. Have fun with it.

Title Geometrically Speaking. A tribute to unseen logos
Format Book
Dimensions 17 x 23,5 cm
Pages 184
Year 2024
Language(s) English
Graphic design Hugo Puttaert