Ideas For A New Art World

The White Pube is the collaborative identity of Gabrielle de la Puente and Zarina Muhammad, under which they publish reviews and essays about art, video games, and food. As the directors of this edition, they suggest that the art world is a bit broken. Between January and April 2021, they plastered the distilled thoughts of years of writing on billboards and posters across the United Kingdom. The aphorisms were meant to express simple, feasible solutions, as if to prove how easy it can be if change is sincerely sought. In this publication, they list six of these ideas – which are neither radical nor new – and explain why they believe them to be exceptionally good ones. Listen up!