Nueva Visión. Graphic design for the arts in Argentina, 1940-1976

Nueva Visión captures the bold visual language that defined Argentina’s art, architecture, and design renaissance between 1940 and 1976. This comprehensive volume showcases the groundbreaking graphic work that emerged during one of the most transformative periods in Argentine cultural history.

Belgian graphic designer Jelle Jespers spent over twelve years meticulously researching and curating this remarkable collection. His dedication has resulted in a definitive 320-page archive that preserves the innovative spirit and aesthetic breakthroughs of an entire generation of Argentine creators.

The book features an authoritative historical analysis by professor Andrea Gergich, who provides essential context for understanding the social and cultural forces that shaped this dynamic period. Adding further gravitas to the collection is a foreword by Rubén Fontana, the legendary Argentine designer whose own work helped define the country’s visual identity.

Together, these elements create more than just a design showcase — Nueva Visión serves as both an artistic treasure trove and a scholarly examination of how graphic design became a powerful voice for cultural expression in mid-20th century Argentina.