To look at things #46 – A calculated approach: Norm's unreasonable reasonableness

The 46th issue of the critical graphic design journal is devoted to the Zurich-based graphic design studio Norm. Founded in 1999 by Dimitri Bruni and Manuel Krebs, the office was later joined by Ludovic Varone in 2005. The studio has only ever known computerised graphic design; it is their native language. Norm can be described as reasonable graphic designers who have created for themselves a reasonable foundation for decision-making. The computerised graphic design protocols they have established are also reasonable, and with them they are able to handle the vicissitudes of content.